What’s Wrong With Classic? Acknowledging that New Isn’t Always Better
My first childhood crush was on the cartoon Speed Racer.
When that theme song would start to play, time stood still. After each episode aired, I would sit for hours in my bedroom, perched on top of my toy box (my own little Mach 5), and reenact the episode, with me playing the role of Trixie. Ah, those were the days.
Imagine my surprise when I saw the trailer for the new Speed Racer movie. It is being described as a “live action” movie, but it appears to be more of an amalgamation of special effects and live action. I was immediately transported back to those early days of my childhood, long before words like branding, promotion and marketing were ever part of my daily lexicon.
In any case, what the heck did they do to my beloved Speed Racer?
Today’s kids will no doubt be enthralled by this new 2.0 version of my childhood crush. For me, it signals the end of an era. Sure, this slick, action-packed version will no doubt be a hit among its target audience; I just can’t help but reminisce about the original. Some things just can’t be improved upon.
Now, before you label me a sour puss stick-in-the-mud, let me assure you that I do love and enjoy the advancements around me. I can remember the days before microwaves, the days when the television didn’t require multiple remote controls, and the days when telephones had rotary dials - and for the record, I don’t miss those days.
Audre Lorde put it best, “There are no new ideas. There are only new ways of making them felt.” While I don’t believe that is one hundred percent accurate, I do think that there is some truth to it.
As business owners, it is easy to fall prey to a culture with a short attention span. You may feel compelled to buckle to the pressure, and make changes. Before you decide to make sweeping changes and ride the wave of “new and improved,” give some careful consideration to the impact these changes will have on your existing business.
Let’s say, for example, that you buy out a competitor’s business — one that has a long-standing, and respected name in the community or market. Your first impulse may be to ride in, guns blazing, and change the name, or simply merge it under your own brand. Before you do this, consider the costs involved, as well as the potential customer loss involved when you lose that brand cache. It is far less costly to retain a customer than to secure a new one. Perhaps a better idea would be to simply merge the brands under a hyphenated umbrella — taking full advantage of the strength and brand recognition of both.
Change, simply for the sake of change, is never a good idea.
For my movie dollar, Speed Racer was one of those things that you just can’t (or at least shouldn’t) improve upon. Look around, the marketplace is full of other examples. Don’t believe me? Well, I have just two words for you…New Coke(R). Enough said.
Traci Hayner Vanover, The Promo Diva(R), is the publisher of Create the Dream magazine, http://www.createthedream.com, and the president of Market Outside the Box Trade Association, http://www.marketoutsidethebox.com. She works with private clients as a publicist, copywriter and consultant.
Both The Best And Worst Of Times Require Sharpening Your Marketing Skills
It may feel like your present economy is a re-creation oe Charles Dickens 1859 Tale of Two Cities: The best of times . . . The worst of times.
Many new folks may be pouring into your area, scores with above average incomes. This kind of influx can create a best of times scenario for some businesses, but certainly not all of them.
With the price of a gallon of milk approaching the price of a gallon of gasoline . . . and both being far beyond our normal household budgets . . . it may be more like the worst of times.
Whatever time it is this is not a time to pull in your horns and attempt to save your way out of this very real food-petrol crisis. Not at all.
Take that route and you may not survive in the long run.
People still need what you sell. They will continue to buy the goods and services you offer; however, they will be increasingly cautious regarding what and when they buy as well as whom they buy from because discretionary income is becoming an endangered species.
A trip to the supermarket and a stop at the gas pump and the bucks left over are miniscule.
Your business will need to work harder and smarter to convince consumers to:
a) Buy what you sell
b) Buy it now; and
c) Buy it from you.
Stay with me here because what I am going to tell you is not what you might prefer to hear.
Many of the casually constructed and too often inane postings that pass for advertisements today need to be over hauled.
Too many ads waste money and reach virtually no one with the same-old, same-old that we have seen and heard for so long . . . ads that say little and speak to no one in particular . . . ads that get no or paltry results.
Changing the mix of your media will not help. Lousy ads are lousy ads whether in print or broadcast.
A lousy ad run once will not improve its pull running a second or third time.
A lousy ad in black and white will not break the doors down by adding color or any other kind of visual schmaltz.
Truth be told there are only two kinds of advertising: effective and ineffective. Effective gets results and ineffective does not.
The cost of your marketing choices has zero to do with results or lack of it.
What you say and how you say it has everything to do with being effective thereby motivating your audience to some kind of action.
An ad with no headline or one that says nothing meaningful will not be noticed.
Ads that fail to speak to your specific target audience in coffee-shop English about what is in it for them to do business with you (today!) do little more than fill up print pages or airwaves.
These kind of ads cost lots and return little.
How do you convert ineffective ads into effective ones? The first step begins with YOU.
You are without a doubt competent and knowledgeable about the business you own or manage. You know more about your business than almost anyone does.
That said; write the following sentence on the nearest blackboard 100 times: I do not know much about creating effective advertising.
That is a difficult assignment. I know because long ago I discovered that just about everyone mistakenly believes that he or she is an expert on advertising.
Are they really?
Turn on your radio or TV or scan the pages of any newspaper. Ninety-five percent of what you see, read and hear is drivel.
Expensive drivel at that!
As Step 1, make the decision to give your present advertising a tune up or an overhaul. Google creating effective ads and download at least three articles on how to improve your advertising.
Step 2: actually read the material . . . with an open mind . . . kind of like going back to school with your listening ears firmly attached.
Step 3 is applying the information to your own marketing program. Actually changing the way many of you are now creating ads.
Your business has little to lose and much to gain from re-vamping your advertising approach, such as persuading consumers to
1. Come in or come back
2. Make an inquiry or an appointment
3. To buy or subscribe
4. To part with what little they have left after
filling up their tummies or their tanks.
Improve your marketing and you will improve your market share and your bottom line even in the worst of times.
I honestly believe Chuck Dickens would agree.
Bob Schumacher has just released a new immensely helpful book to help improve your small biz advertising. Visit http://www.20do80.com and download this new book for a mere one dollar!
Why Article Marketing is Great for Generating Leads
Article marketing has been known as an effective marketing tool for many years now; yes, even before the internet was the global marketplace it is now.
It was print media where article marketing first saw success as a promotional tool/ However, the explosion of content on the world wide web has lead to an enormous demand for articles on any topic imaginable which are well written; article marketing has now come in to its own as a web based advertising technique.
Article marketing consists of providing content for others websites and publications (both on and offline) with a blurb and link to the authors website being included by way of compensation for the author. These blurbs are what motivate many to write these articles, being a vehicle for promoting one’s own website.
These articles will be submitted to article directories and offered to webmasters for use on their sites which in effect functions as free ad space for the author. Exposure is important in any kind of marketing and the internet offers a marketplace of nearly limitless size so it is important to get as wide of a distribution as possible for your articles if it is an avenue of marketing which you have chosen for your business. The cost is nothing except for a little of your time but the rewards are potentially great.
Article marketing is a much more efficient technique than is direct email. Direct email, as you may or may not know, has a response rate of around one percent. In contrast, article marketing casts less of a wide net than a focused approach. Article marketing tends to reach those who are already interested in the topic in question and thus more likely to make a purchase if they click the link to the author’s site. Additionally, unlike email marketing, these articles are read by those who have chosen to view them.
Those who pick up your articles will do so because they already have a readership who may be interested in your content. These people are the market you want to reach; if they are already interested in your content, they are more than likely also interested in making a purchase of your product or service. Now compare the cost of this (basically nothing) to the cost of buying a list of targeted leads like this. Article marketing is a very cost efficient method of advertising your business.
You can get an even better conversion rate from your article marketing efforts by linking your article to an article on your website.
Business owners can further increase the conversion rate by including a link to a particular article on your own site which is more in depth on the same topic. You will then have the reader’s interest, making them a likely candidate to keep looking through your site. Conversion rates can be improved further by publishing an email address that readers can use to subscribe to the author’s newsletter or website.
Be certain to include an opt-in form for your newsletter (you do have one, right?) or email list so that you can keep in contact with these targeted leads. You can alert these already-interested readers to new features or content on your site.
The small amount of time you need to write an article can provide you great results. More traffic, more leads and simply getting your branding and marketing message out there all for practically nothing.
Robert Paul Williams is the Editor of Work At Home Business Website. Stay Informed with the Latest Home Business News, Success Tips & Strategies.
Your Business Sign Needs To Tell What You Sell
With election season approaching, there will soon be signs everywhere you look.
The purpose of these political signs planted here, there and everywhere is to sell a candidate or a concept. . . to brand their likeness into our minds before we pull the lever or punch the chad.
For the next several months, we will see placards popping up on virtually every highway and byway . . . and in far too many yards.
If one sign is good, two has to be better. Does the one with the most signs win?
Not!
So how come businesses cannot do the same thing? They cannot because the same politicians who pollute our landscape at election time are the very ones responsible for the sign codes that regulate and restrict signs for business . . . and everyone else!
The outcome is predictable: only politicians can have signs (lots of them!). Businesses can also have signs but darn few and only by purchased permit.
Do not get me wrong. Sign codes and restrictions are desirable and necessary . . . but the same sign codes should be in play for all entities: businesses as well as political candidates and causes?
When was the last time you voted for a person or an issue that had the most signs scattered over the countryside?
In addition, when do thnk was the last time a politician paid for an election sign permit? Now there is a revenue stream we have not yet tapped!
Back to signs for business. The purpose of business signs is to increase public awareness of your business.
Your sign conveys what you do or sell to prospects, customers and passersby. What do we actually see in most business signs?
Almost without exception, business signs are tastefully laid out, color-coordinated, well proportioned . . . and utterly predictable.
Net effect? Many business signs come across as invisible! Not noticeable. Often not readable.
Many businesses make four primary mistakes regarding their signage:
1. They under spend on this crucial facet of their business.
The size, cost and look of your exterior sign should be part of your original marketing plan and not come as an afterthought. Your sign is one place you should not economize. It is often a one-time investment and needs to be right from the get-go.
2. They try to cram too much information into the space available.
Signs need to be easy to read from vehicles that most often are traveling too fast. Just like print ads, never try to cram 5 lbs. of potatoes into a one-pound sack.
3. They attempt to blend in to their surroundings.
Blending in works in some situations but often you want your sign to stand out.
That does not mean your signage needs to be garish or Las Vegas like. Stay away from cursive and/or exotic lettering. Save that for your thank you notes.
People need to be able to notice and read your sign from a distance and usually at speeds above the posted limit.
4. They erect their sign too high (especially signs in town.
Most signs should be windshield height so that they can actually be read as people whiz by.
Tall signs are fine for freeways but rarely work in most other locations.
Your sign company can help you with design, readability and sign code restrictions. Erecting effective business signs in NOT a do-it-yourself project. Big mistake.
Here is the skinny on typical business sign code and restriction issues:
1. Virtually all local governments regulate the construction, materials, electrical or other operating components (size, numbers and location) of business signs.
Rely on your sign vendor to guide you through this maze. These rules not only change often but also sometimes are subject to subjective interpretation.
Remember that the sign code enforcement officer rules.
2. Business signs are considered commercial speech and as such have protection from unlawful government interference under the First Amendment of the U.S. Constitution.
Under the Fourteenth Amendment,local governments are required to provide due process and equal treatment to all applicants as part of the sign permitting process (politicians presently excepted!)
3. There are federal laws protecting a sign company or business owner when someone tries to copy the design, artwork, or wording of a business sign without authorization.
I recall a case in Denver where a West Colfax motel constructed an expensive neon sign: Bugs Bunny Motel complete with a replica of the hare himself.
That motel was forced to make an expensive re-do eliminating all semblance of the trademarked Bugs Bunny name and logo.
4. Finally, whether a business owns or leases their sign,it is a business asset and receives the same tax treatment as any other tangible business property.
Do your homework regarding your sign.
Like many other things, you only have one chance to make a first impression.
Bob Schumacher has recently made available a new book entitled Surefire Secrets for Creating Ads That Get RESULTS! You can download the entire book for just one dollar at http://www.20do80.com
Promotional Product Is A Great Advertising Medium
Nothing is better than getting a gift, especially something that you wouldn’t necessarily buy for yourself, yet you could definitely use. How often do we go out and buy pens, mouse pads, carabiners or sticky notes? We can use these items every day, so why not make your promotional merchandise something that people will want to use for years to come? You can find a really innovative, customized promotional product if you’re willing to spend a few bucks and do a little digging.
One of the exciting and new promotional products is the “Keyboard Organizer,” first unveiled at the Las Vegas ASI tradeshow in 2007, where it won “Most Innovative/Best Creative Concept.” Since the unveiling, the Keyboard Organizer has won nine other awards and was projected to be the newest “tested, tried and true” marketing method. This promotional marketing tool is a fully functioning computer keyboard that also offers additional internal storage beneath the keys to organize one’s computer desk top area.
The new “Keyboard Organizer” is the first and only fully functional computer keyboard that opens to have internal storage to organize the computer desk top area. This custom promotional product is compatible with all MS Windows and Apple computers and can be fitted with a full colored wrap over the entire keyboard, showcasing your logo. Check out “Keyboard Organizer” for all the details.
The winner of the 2008, Advertising Specialty Institute’s “Innovative New Promotional Product of the Year” award is Sourcery’s customizable MP3 player. The device comes with 512 MB of storage and links up with any computer through USB.
You can imprint your logo onto the case and MP3 player itself, as well as choose from a base color of black, white or red. You can find this exciting promo product at “Promo Peddler”, “Image Builders Marketing” and “Custom USB”. You can browse many different varieties of customizable promotional products with sleek, futuristic, iPod-like designs and full functionality, including video play options.
A new study from the Promotional Products Association International empirically proved that the promotional product is the most effective advertising medium out there. They found that in the 18-24 year old demographic, respondents had a more positive attitude to an ad when exposed to a promo product, rather than just through TV commercials (41% to 18%), and the intent to purchase was 25% (compared to 17% for those who just saw TV/print ads).
Additionally, twenty-six percent of the people who received a custom promotional item referred at least one person. “It’s gratifying to see hard data prove what we as an industry have known for years,” said Steve Slagle, CAE, PPAI president.
“Promotional products continue to grow in popularity because, simply put, they work. Promotional products are the only advertising medium capable of engaging all five senses. When used as a key element in the marketing mix, promotional products create a more positive outlook toward the ad and the brand.”
Educate yourself further about innovative promotional product from Mike Selvon articles portal. Your feedback is valued and appreciated at our promotional marketing blog where a free audio gift awaits you.
5 Ways To Get Low Cost Traffic
There is only one tough and fast rule which can generate income for your website. The process is to get a steady flow of website traffic. If there are no visitors to your site then you do not get a chance to make any income. Many sites did this and failed which ultimately led to its demise. You will have to spend some money to maintain your income generating site and also to make money. But you need not spend your fortune to maintain a money generating site.
Swap Links: - This is a certain and proven technique. Seldom have you come across a site that has no link to other sites. Many webmasters are now into the mode of exchanging links with one another. This would bring more public awareness about their sites. This will fetch more traffic to your site from other sites.
A most important condition in interchanging links with other sites is that your site must also have the same function or content as the one which whom you are exchanging. You should share a common subject so that there is continuity in service and information providing to the target traffic.
Exchanging links will also improve your possibility of getting a soaring rank in search engine outcome. Search engine ranks the websites according to inbound and outbound theme related links. If you can get into the top rankings of the search engines then you can generate more traffic with little costs.
Traffic substitution: - Exchanging links on a different and higher level is traffic exchange. This is a bit more costly than link exchange. Once you start earning credits this mode also becomes cheaper. With the help of credits you can view other sites and when someone views your site you earn credit.
Viewing others site or pages are known as traffic exchange services. Both sites involved are benefited. Traffic can be generated for both sites. When a visitor visits the site to which your site is exchanged your sites existence is boosted.
Write and submit articles:- You can write your own contents or even you can hire free lancers who are ready to do the service for a small fee. If you can devote time write your own and save the little cost as well.
Articles should match the subject matter of your site. You will have to write on subjects on which you possess knowledge. When visitors read the article they will come to know that you have good knowledge and will be tempted to visit your site.
You will have to include a resource box finally so that the visitors are linked to your site. Provide some information about yourself and your site. If you have information and interesting article visitors will surely visit your site for more.
Newsletter:- As your newsletter passes around your site comes to the public awareness. This helps in building up regular visitors to your site.
Connect with Online Communities:- You can link with online communities and forums. Your knowledge and expertise can be shared with online communities.
Jitendra Singh Sendhav is an Internet Marketing Professional. Has a variety of marketing experience. He is passionate about helping new comers and experienced marketers improve their return on investment.
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Discover Fast Video Article Marketing Strategies That Drive Traffic and Dramatically Build Your List
Looking to generate traffic to your website? There are many options available and some come and go depending on the whims of the internet market and some of the key players who decide what’s popular and what’s not. Today one of the most powerful strategies for attracting traffic is video marketing.
However when it comes to making video you have many options and you can create from scratch or use what you have to repurpose them for your current needs. To aid and stimulate your thinking, here are a number of ways to use video marketing to market your business in a publicity or marketing campaign.
-Take the articles you have that are more paragraph oriented and develop an article and repurpose them to a video article.
-Take all your step by step articles and turn them into instructional videos. Expand on each bullet to make sure the user understands what each bullet means.
-Create short video overviews about your products and tie the whole suite together with a product portfolio overview.
-If you provide service, develop a mini service demonstration showing how your product works in a specific situation.
-Develop a press release and include a video links that demonstrates additional points beyond what is written.
-Next time you perform a presentation, create a short video snippet of your presentation and post them at your site.
-Create detailed step by step demonstrations such as how to videos of your product.
-Develop deep interest in you as an author and construct short little videos that discuss portions of your Book or eBooks.
-Develop a video overview of your website. Walk the site page by page and deliver a detail explanation using a screen-capture software program.
-Shoot video of your next business event and submit the video to your website and to the media.
-Submit a video to local newspapers, TV and see if they host it on your website.
-Use video on a one-page sales letter as it is powerful selling tool and it can close the sale while you sleep.
-Generate many, many leads and pull traffic by posting them to a video site like YouTube.
-Start a new product or services and develop a video blog on a specific subject.
-Many sites have advanced pay per click to pay per play video. So now yu can get pay while others watch.
-Enhance your affiliate business and make it more personal by developing a video as an affiliate instruction tool.
Gregory L. Burrus, internet technology expert provides free profitable solutions at
http://techoss.com/blog-heaven
How Exactly Does Google Adwords Work
We should begin by explaining what Google Adwords is. This is a system of pay per click advertising which lets you make ads which are made using keywords and search phrases. This can be a very effective method of advertising which can drive much more web traffic to your site and get you highly targeted visitors who will have a high conversion rate.
Making an Adwords ad is very simple. There are a lot of tools offered by Google to help webmasters fine tune these ads for optimal performance.
Ads can be placed on sites of the advertisers choosing or have them placed to the right of results on a Google search page. Ads which appear on websites are called placement specific ads. Ads placed on search result pages are called keyword targeted ads.
Placement specific ads can be paid for by either the number of views or pay per click. Keyword targeted ads are always billed based on the pay per click model. If you are unfamiliar with the term pay per click, this means that advertisers are only billed when their ad is clicked by a visitor.
This helps make the most of your advertising budget; this is especially welcome to small business owners. Google might display the ad very often, meaning a lot of exposure but the advertiser only pays when the ads are doing their job: getting visitors to their site.
You can choose to be billed in advance or later for your Adwords campaigns. Paying up front is the way to go if you are on a tight budget there are no surprises later and no blowing the budget.
You can do even more to control costs by setting a limit on how much may be spent on these ads per day, or per month. You will then not have more exposures or clicks per day then your budget will allow for, while allowing your ad to be out there at least a little every day.
Adwords comes with many tracking tools provided by Google which advertisers can employ to find out how effective their ads are for their business. One great way to maximize your return on investment is to make a few alternate versions of your ad and fine tune your copy based on the most effective keywords.
Besides being a great way to increase website traffic (and search engine ranking), Adwords are a valuable tool for tracking your advertising for maximum impact on your target market something every marketer and business owner wants.
Robert Paul Williams is the Editor of Work At Home Business Website. Stay Informed with the Latest Home Business News, Success Tips & Strategies.
Google AdSense Referral System
Recently, Google has declared a referral system called Google AdSense Referral System as its intended ad delivery system. Even though this news was declared in January 2008, some folks are not aware of the changes made by Google. However, Google had already informed people by sending emails to its customers.
Google realized that the Google AdSense Referral System was not working adequate for them. Hence, they decided to trash their referral system for people outside North America, Latin America, and Japan. Thus, this would sound surprising to you if you live in North America, Japan or Latin America. However, Google is planning to reduce their payment structures to great levels as that of earlier years.
Thus, you can now earn $100.00, when your referrals make $100.00. Of course, this is somewhat a drop from the earlier days, but to certain extent, you can make good amount of money from this referral system. Today, many people desire referring to large number of referrals to Google advertising programs, so that when they make sales, they can see some amount of money in their pocket. In addition, one gets $1.00 for each new user of Firefox plus Google Toolbar, based on the users’ location.
Taking Advantage of Referral System:
The Google AdSense Referral System offers a new income opportunity while raising the user’s awareness of promotional products or services. Inserting a referral button on your web site, enables you to generate extra income by directing your users to sign up or download products such as Adwords or AdSense.
If you cite a new promoter who signs up for AdSense and promotes products or services through your referral, he/she will earn a payment of $100 and eventually Google credits your account with $100.
To earn extra income from this affiliate program, you first need to be a Google AdSense promoter. There is more likelihood to be a short time between folks signing up and you being compensated, since it takes beginners a short time to earn $100.
Instructions to Set Up a Referral System:
To take part in the AdSense Referral program, you need to consider the following instructions:
1. Log on to your Google AdSense account.
2. Visit the Referral button.
3. Choose a language from the menu drop-down list, which you will use for referral.
4. Choose the sub-button of the intended product you would like to refer, for instance, Firefox plus Google Toolbar or AdSense.
5. Select the button referral that you would like to keep on your web site and copy the same code from the resource box to the left side of your intended selection.
6. Paste that referral code into HTML source code of your web site.
7. The referral key you have inserted begins emerging on your web page within a moment.
The bottom line is that, you can refer other people to promote products of Google such as Google Adwords or Google AdSense for them to earn additional income, at the comfort zone of your home.
David O Connell: How to become an Adsense Expert and earn high residual incomes fast.
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Latino Marketing for Cosmetic Procedures and What Physicians Need to Know
A comprehensive campaign for Latino marketing for cosmetic procedures is much more than just “press two for Spanish” on the dial in office phone. Im amazed at the number of physicians who simply state this along with answers such as we have a Spanish speaking receptionist or our nurses know basic Spanish.
What’s needed is a message that creates an emotional attachment; a bond that the Latino and Hispanic community can connect to. Stop and think of the prices for today’s cosmetic procedures and what it takes to win that customer. Would anyone conceivably spend thousands of dollars with a doctor they do not feel comfortable with or have no social connection with? Absolutely not.
If you are a physician, consider these compelling statistics if you have not considered a campaign for Latino marketing for cosmetic surgery procedures. The following facts and figures should help you say YES:
U.S. Hispanic purchasing power is at nearly $700 billion and is projected to reach $1 trillion by 2007.(1)
There are more Hispanics living in the United States, than the entire population of Canada, which is 32.5 million. (2)
Hispanic advertising by U.S. companies grew 24 percent in 2003, compared with 8.6 percent for the general market.(3)
By mid-century, one out of every four people in the United States will be Hispanic. The African American population by mid-century will remain at the current rate of 13 percent of the total United States population. (2)
An IRS report predicts that 1 out of every 10 small businesses will be Hispanic by the year 2007. Today the proportion stands at 1 in 13 and rising. (4)
With that said, highly specialized physicians, such as cosmetic and plastic surgeons, need to create a marketing campaign that effectively covers the following for effective Latino marketing for cosmetic procedures:
Creating effective and compelling web copy that is not only written in Spanish, but slanted in a writing style and vernacular which appeals to the Latino and Hispanic community.
Developing a sense of cultural awareness by recognizing, honoring, and celebrating important Latino and Hispanic cultural and social events.
Making your web site look and feel important to the Latino and Hispanic end user, instead of it being uninviting, cold and disjointed.
I say this because many physicians that embark on a campaign for Latino marketing for cosmetic procedures actually end up offending or patronizing the end user as the message becomes almost fake or not genuine. People can read between the lines, so physicians need to be genuine with their approach and message.
Developing an interactive Spanish forum and blog on your web site that lets Latino and Hispanic clients interact with each other, share their thoughts, concerns, surgery expectations, experiences, and almost anything else they choose to speak or comment on.
Remember, simply having a few phrases or paragraphs on your Web site in Spanish, or promoting your practice by having Spanish speaking employees is not enough. Latino marketing for cosmetic surgery procedures will require an in-depth customized marketing campaign that will effectively reach out to the Latino and Hispanic culture, their language, and their emotions.
Source:
1.Hispanic Purchasing Power: Projections to 2015. HispanTelligence. May 2008.
2.See Hispanics in the U.S.: Breaking down the numbers. June 9, 2005.
3.Figures courtesy Media Economics Group; a research firm that tracks Spanish-language marketing.
4. See Hispanic Trends.
Charles Denyer helps cosmetic and plastic surgeons and other highly specialized physicians build and implement effective, sustainable online marketing campaigns. Visit the team at
http://www.cosmeticseo.com
